Because there's so much hatred in the world and... people don't get well along... uh, well.

Cherry Drop, Unusual Battle 1b

Drama is what happens when too many memes are used. As the various gods have very different opinions on what memes are funny or not, drama breaks out whenever a meme that a god doesn't find funny is used. Many have died during drama, though they tend to come back to life a lot. Keemstar loves drama.